Logistics website platform
A headless-CMS engine that spins up tiered, branded driver-recruitment websites — complete with case studies and service-area maps — from a single codebase.
The problem
Carriers needed branded recruitment sites, and they needed them fast — but every new site meant another bespoke build, another codebase to maintain, and another round of design from scratch. Recruitment marketing couldn't keep pace with hiring demand, and maintaining a growing fleet of one-off sites was its own drag.
What we built
- A single codebase that delivers tiered driver-recruitment websites, each with its own branding
- A headless CMS so non-developers can manage content without touching the code
- Reusable case-study and testimonial modules that carry across every site
- Service-area mapping that shows drivers exactly where a carrier operates
Approach and role
We engineered the platform as a product, not a project: one well-structured codebase producing many branded sites, with content managed through a headless CMS so the team can launch and update sites without engineering in the loop. We handled architecture, the CMS modeling, the front end, and the mapping integration.
Outcome
New branded recruitment sites now come out of one maintained engine instead of a pile of separate builds, with the content team in control of what each one says. It's a clear example of building a platform that scales rather than a stack of one-offs.